How to maintain your ideal customer's attention (including 'secret stalkers')

Intent to buy isn’t always obvious – even with easy tracking measures with social media and newsletters – people read and don’t always click or like.

We know it can be really disheartening when a piece of activity (a post or newsletter, for example) doesn't get as many engagements. But persevere!

There are a lot of ‘secret stalkers’ who are waiting for the right moment to get in touch! The key is to ensure consistency, always show up, and stay top of mind for when your ideal customers are ready to buy.

Here are a few tips to maintain attention:

💡Mix it up.

Share a mix of posts on social media – company news, your own blogs/guidance pieces, other industry news. There are too many reasons why this is important!

💡Persevere.

Encourage employees to like, share and even comment on posts.

💡Think visual.

Flipbooks/short animations have the highest engagements on LinkedIn.

It's easy to get caught up with vanity metrics such as likes and comments and even clicks. But what really matters is revenue. While engagement metrics can give you a general indication of performance, there are a lot of people still scanning content (without making a traceable footprint) who go on to contact you when they are ready.

Being consistent, continuously helpful with valuable content, and measuring the impact on the bottom line is key.

Check out our new blog: Building credibility: The key to winning B2B Fintech clients.