Pricing plans
Phase 1: Strategy foundation
£600 – £1,000 (one-time setup)
(Cost depends on how much foundational work you’ve already completed.)
What’s included:
Deep dive into 5–10 target accounts
Persona insight for verticals
SEO topic research, topic ideation and cluster planning
3–6 month content calendar with topic ideas across multiple personas
Content distribution plan (recommended channels and formats)
We create content that drives demand for B2B data and tech businesses. Our flexible credit system means you’re never locked into a fixed set of deliverables. Each month, you can use credits for the type of content your demand gen strategy needs most, whether that’s ABM, SEO, thought leadership, or sales enablement.
Our approach starts with a one-time strategy foundation phase to set the direction. After that, you can choose from our most popular monthly packages (all built on our credit system) or create a custom package to fit your goals.
👉 Ready to start? Over the last 25+ years, we’ve refined our content-led demand generation approach to help B2B data and tech companies grow. Book your kick-off call today.
Phase 2: Popular monthly packages
All packages use our flexible credit system. Swap content types as needed. Every package includes ongoing account management, reporting and optimisation. Distribution support (such as newsletters, social media management or guest placements) is available as an add-on, tailored to your setup.
Package comparison at a glance:
Content basics 🌱
Starting price: £1,200 p/m
Perfect for: Consistent content to cover the essentials. Keeps SEO active, supports sales outreach, and feeds your social channels.
2 credits (£800 value)
Equivalent to 2 blogs or 1 eBook per month
Content foundation 🌟
Starting price: £1,800 p/m
Perfect for: Building a stronger rhythm with enough output to sustain SEO growth and create a reliable flow of assets for sales and marketing.
3 credits (£1,200 value)
Equivalent to 3 blogs or 1 eBook + 1 blog
Growth momentum🚀
Starting price: £2,800 p/m
Perfect for: Moving beyond the basics, testing what works for demand gen while building a steady pipeline of blogs and larger assets.
5 credits (£2,000 value)
Equivalent to 5 blogs or 1 eBook + 3 blogs
Growth scaling 🔥
Starting price: £4,200 p/m
Perfect for: Teams ready to scale up. High-output content for multiple campaigns, personas, or account tiers at once.
8 credits (£3,200 value)
Equivalent to 8 blogs or 4 eBooks
Sales enablement
Demand generation doesn’t stop at awareness. We also create sales enablement content that helps your team convert opportunities into revenue. These pieces are built using the same credit system and include:
One-pagers
Sales presentations and decks
Case studies
Objection-handling sheets
Checklists and cheat sheets
This way, your content strategy supports the full buyer journey, from first touch through to closed deal.
Content credit value
Content type:
1,500-word blog/article (SEO & demand gen optimised)
£400 (1 credit)
3,000-word eBook/white paper (tailored to sectors, personas or accounts)
£800 (2 credits)
Lead nurture email or LinkedIn outreach sequence (4–6 parts)
£400 (1 credit)
Case study (SEO/LLM optimised)
£400 (1 credit)
Sales enablement asset (cheat sheet, checklist, one-pager)
£400 (1 credit)
Repurposing content for guest websites (e.g. Finextra)
£50
Includes:
Topic research & ideation, funnel mapping, SEO + LLM optimisation, metadata, tone of voice alignment, conversion optimisation, 2 LinkedIn posts
Topic research & ideation, funnel mapping, SEO + LLM optimisation, distribution guidance, tone of voice alignment, conversion optimisation, 2 LinkedIn posts
Topic research & ideation, buyer journey alignment, sequencing strategy, tone of voice alignment, conversion optimisation, 2 LinkedIn posts
Topic research & ideation, funnel mapping, SEO + LLM optimisation, metadata, tone of voice alignment, conversion optimisation, 2 LinkedIn posts
Topic research & ideation, buyer journey alignment, design-ready format, tone of voice alignment, conversion optimisation, 2 LinkedIn posts
Editorial polish and optimisation for target publication
Don’t see what you need?
We also create bespoke packages and one-off content projects shaped around your goals.
How our credits system works
Think of credits as your monthly allowance. Each piece of content has a credit value based on its length and complexity. This lets you adjust your mix month by month:
8 credits could be 8 blogs
Or 4 white papers
Or 6 blogs + 1 white paper
Or any combination that adds up to your allowance
This means your content budget adapts to your strategy. Some months you may need more Tier 1 thought leadership content, while other months you may focus on account-specific case studies, nurture campaigns, or sales enablement assets to help your sales team convert opportunities.
👉 Ready to start? Our flexible system ensures you’re never locked into a fixed set of deliverables. Only content that builds demand.
Pilot: 3-month approach
We recommend beginning with a three-month pilot.
Month 1 – Foundation & research
Account deep dive, personas, strategy, calendar, Tier 1 content templates
Month 2 – Creation & testing
Content production begins, sales feedback loop
Month 3 – Optimisation & scaling
Performance analysis, optimisation, expand to new verticals if required